Creating a website design can be tiresome and tedious, especially if you are not an experienced designer. This is why it is becoming more and more popular to outsource your website needs to an experienced and knowledgeable designer.
There are, however, a few things that you must be prepared for when you are outsourcing your website design.
A true perfectionist (as the best website designers are) will ask you a series of questions before they begin their initial draft of the website. This is because they need to get inside your head to help your visions come alive.
Although these questions may be time consuming and obvious (to you- and you have a clear idea of what you want!) it is vital that you answer them. If you fail to answer these questions, you will be hindering your designer – meaning that your design will not be as you desire it.
If you do not have a clear design that you want your website designer to work from, ensure you are giving the designer as much information as you can! Even if it is just a colour scheme or the product, tell the web designer everything you can. Some website designers relish a challenge like this, whilst others need structure. If you are not happy with the initial sample that you are sent, let the designer know. Communication is the key to their success…and the success of your website.
If you do not have a clue about what you would like your website design to look like, give your designer a list of things you do and don’t like. For example, if there is a website up and running that you adore, let your designer know. Similarly, if there is a website that you detest, you need to let your website designer know this. As the saying goes “there is no accounting for taste!” and nothing can be truer when creating a website.
Ensure you keep the lines of communication open between you and your designer. They won’t mind if you drop them an email with more information or asking for an update, and don’t shun them if they need more details from you – talented they may be, mind readers they aren’t!
The last part of outsourcing your website design is to get customer feedback. It will not work just because you want it to. The customers are the people who matter and by getting them to tell you, you will enable your company to improve.
These are my top tips when outsourcing website designs, but don’t forget why you are doing this! Many of us do not have the time or the expertise to create a website from scratch. Website design is a form or art, and this is definitely one to leave to the professionals.
Great websites trap your customers and keep them coming back for more. They are creative, original and sell your product with ease. Website designers have had the time to trial and error certain looks and styles, to study the market and know what customers need and want. They can create a fabulous website for you within days.